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ONLINE VIDEO SUCCESS TOOLKIT

use video to capture and keep your audience

Toolkit-Journey-US

A picture is worth a thousand words video is worth a million

Why is video essential?

ffwd-tVideo is the best way to engage people with your services or brand, and is a great way to deliver interesting content to a target audience.

ffwd-tIt is the most effective way to communicate, educate, entertain, and market your products and services.

ffwd-tIt can help drive more traffic to your site, can educate users or attract new customers.
The possibilities and power of video are endless.

ffwd-tVideo not only engages and reassures customers, it also leads to higher sales, reduced return rates, lower operating costs and less abandoned shopping carts.

ffwd-tVideo transmits the most information in the shortest amount of time.
It can become one of the most efficient new business tools in your toolbox.

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71.6% of web users watch online video content per week. 39% of which spend between 1-5 hours with video content.

Burst Media
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How are you connecting to your audience?

ffwd-tAs the internet gets even more crowded and we continue to be bombarded with messages and noise, you have to find new ways to differentiate yourself from the crowd.

ffwd-tYou have to create engaging content that people want to share, so you can build and keep your audience.

ffwd-tYou have to find ways to increase awareness of, and engagement with, your brand, products or services.

Cut through the noise and get noticed

ffwd-tVideo is proving to be highly effective and one of the most powerful tools available to engage views and influence behaviour.

ffwd-tThe most powerful way to engage an audience and grow your business is by telling stories with a purpose, that inspires people to take action.

ffwd-tVideo has become the primary tool to build your business and brand, yet understanding the power of video and how to use it effectively is still confusing to many.

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Investing in online video is no longer optional. Today's viewer is not just passively sitting and watching - they're sharing, talking, clicking.

Stephanie Sarofian, Digitas
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Where do you start?

ffwd-tBefore you create a video you should be thinking why, what, how and what if...?

ffwd-tYou need to have a strategy for distributing your videos and engaging your audience.

ffwd-tYou have to define how you will measure the success of your videos.

ffwd-tYou have to offer value and call people to action.