ONLINE VIDEO SUCCESS TOOLKIT
use video to capture and keep your audience
A picture is worth a thousand words video is worth a million
Why is video essential?
Video is the best way to engage people with your services or brand, and is a great way to deliver interesting content to a target audience.
It is the most effective way to communicate, educate, entertain, and market your products and services.
It can help drive more traffic to your site, can educate users or attract new customers.
The possibilities and power of video are endless.
Video not only engages and reassures customers, it also leads to higher sales, reduced return rates, lower operating costs and less abandoned shopping carts.
Video transmits the most information in the shortest amount of time.
It can become one of the most efficient new business tools in your toolbox.
71.6% of web users watch online video content per week. 39% of which spend between 1-5 hours with video content.
How are you connecting to your audience?
As the internet gets even more crowded and we continue to be bombarded with messages and noise, you have to find new ways to differentiate yourself from the crowd.
You have to create engaging content that people want to share, so you can build and keep your audience.
You have to find ways to increase awareness of, and engagement with, your brand, products or services.
Cut through the noise and get noticed
Video is proving to be highly effective and one of the most powerful tools available to engage views and influence behaviour.
The most powerful way to engage an audience and grow your business is by telling stories with a purpose, that inspires people to take action.
Video has become the primary tool to build your business and brand, yet understanding the power of video and how to use it effectively is still confusing to many.
Investing in online video is no longer optional. Today's viewer is not just passively sitting and watching - they're sharing, talking, clicking.
Stephanie Sarofian, Digitas
Where do you start?
Before you create a video you should be thinking why, what, how and what if...?
You need to have a strategy for distributing your videos and engaging your audience.
You have to define how you will measure the success of your videos.
You have to offer value and call people to action.